Terms of UseTerms of Use

Introduction and Acceptance of Terms of UseIntroduction and Acceptance of Terms of Us

Mintsalad Design Limited offers you a wide range of content, communication tools, forums, and information about its products and services ("Materials") via this web site. By using this web site, you are agreeing to accept and comply with the terms and conditions of use as stated below ("Terms of Use"), which Mintsalad Design Limited may update at any time without notice. You should visit this page periodically to review the then-current Terms of Use. Please note that Mintsalad Design Limited may, at its sole discretion, terminate your access to this web site at any time without notice.

Limited Right to UseLimited Right to Use

This web site is owned and operated by Mintsalad Design Limited. Unless otherwise specified, all Materials on this web site are the property of Mintsalad Design Limited and are protected by the copyright laws of Australia and, throughout the world by the applicable copyright laws. You may, view, print and/or download one copy of the Materials from this web site on any single computer solely for your personal, informational, non-commercial use, provided you keep intact all copyright and other proprietary notices. No Materials published by Mintsalad Design Limited on this web site, in whole or in part, may be copied, reproduced, modified, republished, uploaded, posted, transmitted, or distributed in any form or by any means without prior written permission from Mintsalad Design Limited. The use of any such Materials on any other web site or networked computer environment or for any other purpose is strictly prohibited and such unauthorized use may violate copyright, trademark and other similar laws.

CommunicationsCommunications

Except for any disclosure by you for technical support purposes, or as specified in our Privacy Statement, all communications from you to this web site will be considered non-confidential and non-proprietary. You agree that any and all comments, information, feedback and ideas regarding our company, products or services that you communicate to Mintsalad Design Limited ("Feedback") will be deemed, at the time of communication to Mintsalad Design Limited, the property of Mintsalad Design Limited, and Mintsalad Design Limited shall be entitled to full rights of ownership, including without limitation, unrestricted right to use or disclose such Feedback in any form, medium or technology now known or later developed, and for any purpose, commercial or otherwise, without compensation to you. You are solely responsible for the content of your communications and their legality under all laws and regulations. You agree not to use this web site to distribute, link to or solicit content that is defamatory, harassing, unlawful, libellous, harmful to minors, threatening, obscene, false, misleading, or infringing a third party intellectual or privacy rights.

Access to Password Protected or Secured AreasAccess to Password Protected or Secured Areas

Access to and use of password protected or secured areas of this web site is restricted to authorized users only. You will be asked to provide accurate and current information on all registration forms on this web site. You are solely responsible for maintaining the confidentiality of any username and password that you choose or is chosen by your web administrator on your behalf, to access this web site as well as any activity that occur under your username/password. You will not misuse or share your username or password, misrepresent your identity or your affiliation with an entity, impersonate any person or entity, or misstate the origin of any Materials you are exposed to through this web site.

MonitoringMonitoring

Although Mintsalad Design Limited is not obligated to do so, it will have the right to review your communications on this web site to determine whether you comply with our Terms of Use. Mintsalad Design Limited will not have any liability or responsibility for the content of any communications you post to this web site, or for any errors or violations of any laws or regulations by you. Mintsalad Design Limited will comply with any court order in disclosing the identity of any person posting communications on this web site. It is advisable that you review our Privacy Policy before posting any such communications. Please note that when you conduct transactions with other companies providing content via this web site, you will also be subject to their privacy policies.

Links to Other SitesLinks to Other Sites

The linked sites are not under the control of Mintsalad Design Limited and Mintsalad Design Limited is not responsible for the content of any linked site or any link contained in a linked site. Mintsalad Design Limited reserves the right to terminate any link at any time. Mintsalad Design Limited may provide links from this web site to other sites as a convenience to you and in no way should this be interpreted as an endorsement of any company, content or products to which it links. If you decide to access any of the third party sites linked to this web site, you do this entirely at your own risk. Mintsalad Design Limited DISCLAIMS ANY AND ALL WARRANTIES, EXPRESS OR IMPLIED, TO ANY SUCH LINKED SITES, INCLUDING BUT NOT LIMITED TO ANY TERMS AS TO THE ACCURACY, OWNERSHIP, VALIDITY OR LEGALITY OF ANY CONTENT OF A LINKED SITE.

TrademarksTrademarks

The trademarks, service marks and logos of Mintsalad Design Limited and others used in this web site ("Trademarks") are the property of Mintsalad Design Limited and their respective owners. You have no right to use any such Trademarks, and nothing contained in this web site or the Terms of Use grants any right to use (by implication, waiver, estoppel or otherwise) any Trademarks without the prior written permission of Mintsalad Design Limited or the respective owner.

IndemnityIndemnity

You agree to indemnify, defend and hold Mintsalad Design Limited harmless from and against any and all third party claims, liabilities, damages, losses or expenses (including reasonable attorney's fees and costs) arising out of, based on or in connection with your access and/or use of this web site.

Limitation of LiabilityLimitation of Liability

IN NO EVENT SHALL Mintsalad Design Limited OR ITS SUPPLIERS BE LIABLE FOR ANY DIRECT, INDIRECT, SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES INCLUDING, WITHOUT LIMITATION, LOSS PROFITS OR REVENUES, COSTS OF REPLACEMENT GOODS, LOSS OR DAMAGE TO DATA ARISING OUT OF THE USE OR INABILITY TO USE THIS WEB SITE OR ANY LINKED SITE, DAMAGES RESULTING FROM USE OF OR RELIANCE ON THE INFORMATION OR MATERIALS PRESENTED ON THIS WEB SITE, WHETHER BASED ON WARRANTY, CONTRACT, TORT OR ANY OTHER LEGAL THEORY EVEN IF Mintsalad Design Limited OR ITS SUPPLIERS HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

DisclaimerDisclaimer

Mintsalad Design Limited assumes no responsibility for accuracy, correctness, timeliness, or content of the Materials provided on this web site. You should not assume that the Materials on this web site are continuously updated or otherwise contain current information. Mintsalad Design Limited is not responsible for supplying content or materials from the web site that have expired or have been removed. THE MATERIALS PROVIDED AT THIS WEB SITE ARE PROVIDED "AS IS" AND ANY WARRANTY (EXPRESS OR IMPLIED), CONDITION OR OTHER TERM OF ANY KIND, INCLUDING WITHOUT LIMITATION, ANY WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT OR TITLE IS HEREBY EXCLUDED.

Applicable LawsApplicable Laws

These Terms of Use are governed by the law in force in the United Kindom, and the parties irrevocably submit to the non-exclusive jurisdiction of the courts of the United Kindom courts of appeal from them for determining any dispute concerning the Terms of Use.

GeneralGeneral

If you have any questions regarding the Terms of Use, please contact Mintsalad Design Limited via our Contact page.





Online Is Where The Growth Is

Robert Dallas - Monday, June 21, 2010

Its true, shoppers and businesses are now turning to the internet to find a terrific variety of products and services. This is of course partly due to the economical nature of online advertising as opposed to more traditional forms of marketing activity. However, it is also evidence of a more significant shift in the arena of marketing. The message has changed;

 

Don’t sell to everyone – Sell to someone

Nearly all traditional forms of marketing relied on broad brush campaigning. Its a numbers game, approach enough people and percentages state that you should get a good proportion of customers from the drive. Now we realise this approach is expensive, harmful to the environment and to be quite honest, ineffective.

 

A far better method of marketing is to identify your target market and personally approach them. Obviously very difficult with traditional methods but with the digital age this is exactly what we can do. A search or a click through is a direct request from a prospective client about the service or product you are selling. You know that they are interested because they clicked.

 

How we then deal with the enquiry is one of the most important areas of development on the web today. We need customers to remain on our sites, find what they want and have clear calls to action as to what their next step should be. We should also profile the customer so that we can market to them in the future.  If you would like more help to define your marketing strategy and take advantage of a growth market in a shrinking economy then the web is where the smart money goes

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Is there a magic SEO solution – or is it just hard work?

Paul Bushell - Monday, June 21, 2010

OK - You have invested in an all singing all - dancing website, it looks great and it really tells the world what your company / products / services are all about. You are proud, and rightly so as not every company reaches even these standards!


Still there is a problem… you have seen more traffic on a country lane in the deep of winter. The odd visitor drops in but not the open floodgates you were expecting and definitely not enough to provide the return on your original investment.


‘Its OK we can pay for advertising!’ comes the cry…and in comes the bright spark at Google with one of the most incredible money making ideas anyone has ever had. This employee of the century realised that even more unfathomable wealth was available to Google by simply charging everyone for each click on the number one search position, Genius!


Still anyone who has started down the PPC or Pay Per Click route, has soon realised that this is a very expensive way of generating a very fickle client base. In other words, when you stop paying they stop coming!


Here is where the alchemy that is Search Engine Optimisation or SEO steps in.


What exactly is search engine optimisation?

Quite simply it is the process of optimising your website so that it is ranked more highly by search engines resulting in higher traffic levels.


OK then, how do I optimise my website?

And here lies the big question and also what is one of the most common mistakes on the web today. For a long time businesses have been trying to trick search engines in to ranking them highly. They have abandoned real information for code workarounds and paid advertising.


There is no magic solution, and the ‘get ranked number one in Google - guaranteed’ claims are lies. Effective SEO is a constant and ongoing battle waged on multiple fronts with millions of adversaries.

So here are the basic rules:


1) Content, content & more content
Firstly ask the ‘So what?’ question. I have found your website and so what, now you have to capture me with information that I really want to read or see. This is your content, if you have something really interesting or informative to say about your product or service then get it on your website.


2) Get linking
One of the primary ways that search engines decide that you are an interesting site for people to see is that lots of other websites are linking to you, preferably sites that have a lot of traffic on them!


3) Get a professional to build your site
We don’t get our mate Derek who can build a CD tower from Ikea to build our extension, and for the same reason you should be careful which company you choose to build your website.


4)  Get the code right
Now the reason for getting professionals to develop your site becomes apparent. You are not a programmer! Accept this limitation and concentrate on what you should be doing. What you need to do is effectively communicate what your company / product / service is all about to your web developers – oh and did I mention WRITE GOOD CONTENT!


5) Keep adding to it
If you stop changing your website or adding new and pertinent content to it then it will gradually fall away in the rankings. Good ways of adding new content fall under the banner of news, blogs, articles, interviews, product reviews and a host of other meaningful pieces of information.


6) Market your website in other ways
Don’t just rely on search engines. Approach your customers; make sure your link is on your business cards and on your emails. Spread your link around in every way possible. The more traffic you get to your site the more highly you will be ranked.


7) Set targets and apply budgets
Just like traditional advertising you can enlist the help of an agency to help with all of these methods of SEO. As with all business decisions you should set realistic goals and then apply a sensible budget to achieve your return on investment.


If you would like to know more about SEO and require impartial advice on this area of digital marketing please feel free to contact me.

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Harnessing Social Media

Paul Bushell - Monday, June 21, 2010

I’m sure you are recently becoming more and more aware of the various social media terms such as Twittering, Facebook, YouTube, Digg, Stumbleupon and many more. A lot of our clients also discovering how this new wave of social awareness is changing the way leading brands approach their consumers.


Social media empowers the consumer with the knowledge to sell your product or brand within their group or community, however most brand or marketing managers have little understanding of how to harness the power of a consumer promoting their products. Companies are also undecided who owns this new responsibility internally within the organisation as this article points out;

Harnessing Social Media


The kinds of questions your company should be asking about social media are;

  • What exactly are our consumers saying about our brand / products / competitors? 

  • Can we control what the consumers is saying?
  • How can I measure activity and respond to my consumers moods, likes or dislikes?

  • How do I make social media work for my brand? 

  • How can I measure the success of my social media campaigns?
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