I’m sure you are recently becoming more and more aware of the various social media terms such as Twittering, Facebook, YouTube, Digg, Stumbleupon and many more. A lot of our clients also discovering how this new wave of social awareness is changing the way leading brands approach their consumers.

Social media empowers the consumer with the knowledge to sell your product or brand within their group or community, however most brand or marketing managers have little understanding of how to harness the power of a consumer promoting their products. Companies are also undecided who owns this new responsibility internally within the organisation as this article points out;

Harnessing Social Media

The kinds of questions your company should be asking about social media are;

• What exactly are our consumers saying about our brand / products / competitors? 

• Can we control what the consumers is saying?
• How can I measure activity and respond to my consumers moods, likes or dislikes?

• How do I make social media work for my brand? 

• How can I measure the success of my social media campaigns?